── About
Short. The through-line, not the timeline.
── the current
Marketing Leader, Revenue & Growth at Axelerant. I lead GTM, content, and AI-native marketing systems. The role is the platform for the work on this site - products, frameworks, campaigns, and the engines underneath.
── the arc · deploy log
~/career.logtail -f
- 2021 - present$ deploy axelerant - Marketing Leader, Revenue & Growth
- →Built the Content Engine plugin (9-stage agentic pipeline, 5 voice buckets).
- →Shipped Quire as a production content system.
- →Co-shaped Axel - the two-layer Context Engine thesis.
- →Led the seven-audit repositioning to ‘Intelligent Delivery Partner.’
- →Mentored and stewarded Progression School from solo build to live product.
- 2019 - 2021$ deploy net-solutions - Marketing
- →Systems thinking applied to B2B services - demand, content, analytics across the funnel.
- earlier$ deploy the-foundation - Marketing, content, campaigns
- →A decade of running and leading content, campaign and analytics stacks end-to-end.
── what I'm exploring now
- 01
How does loop-driven marketing scale beyond content into the full GTM stack?
- 02
What does ‘personal brand as marketing infrastructure’ look like operationalized, not romanticized?
- 03
Where does the line between marketing and product actually sit in AI-native services?
── a note on how I work
I'm a Lovable Diamond (L5). I built locale - a full-stack AI platform - without an engineering team. I write everything I publish. I don't outsource thinking.
That's why the work on this site looks the way it does.
── next