Marketing engines
The systems I envision, code and put in motion.
Most marketing leaders are evaluated on campaigns. I'm a marketing engineer - I design the GTM, then build the systems underneath: automation, content pipelines, channel architecture, scoring models, team workflows. Vision first, then coded with Claude, GPT and Lovable, then in motion. Use cases below, deliberately unbranded.
Category repositioning, audit-driven
A multi-month repositioning effort built on seven independent data-source audits: CRM behaviour, LLM/semantic search, SEO and SERP movement, social signal, internal AI intelligence, web analytics, and industry reports.
The output: a new narrative grounded in evidence, not adjectives - then wired through web, sales enablement and content so the repositioning actually lives in the day-to-day.
From "we do good work" to "here's how the category is shifting, and here's the proof we shift with it."
Agentic content pipeline
A nine-stage agentic pipeline with five content buckets and explicit voice guidelines (no em-dashes, sentence case, no fluff). Envisioned as a marketer, shipped as a plugin I co-coded with Claude and GPT. Powers production content end-to-end.
What it replaces: ad-hoc brief writing, inconsistent voice, the cost of running a content team without infrastructure underneath them.
Engines that run themselves
The principle: if a marketer is doing it by hand more than twice a week, automate it.
Campaign systems at scale
How marketing connects
Marketing doesn't work in isolation. The engines above run because they're wired into the rest of the company.
Daily collaboration with the CEO on positioning. With the VP of Sales on pipeline. With the Design Director on brand. With Engineering on shared plugins. With recruitment on GTM/Presales hiring - including pushback on sourcing strategy and JD design.
A marketing engineer isn't a campaign generator. They're a system operator.
Personal brand as marketing infrastructure
A multi-page LinkedIn audit with a Named-Voice Profile Appendix. Colleague profile upgrades using verification tooling. A 10,000-follower growth plan with 42 posts mapped across four content buckets.
The thesis: in services, the company's reputation is downstream of its people's reputations. Treating personal brand as marketing infrastructure - not vanity - compounds across hiring, sales, and partnerships.
Three-route channel architecture
For one high-value buyer segment, three routes dominate:
- 01Lookalike alliances. Empirically the dominant route, grounded in repeatable wins where the buying motion already mirrored ours.
- 02Direct executive relationships. High-leverage growth, lower volume - the engine where one conversation can rewrite a quarter.
- 03Portfolio outreach. Visibility substrate that feeds the first two routes over time.
Each compounds differently. The architecture decides where to invest, not just what to send.