Original frameworks I've developed and shipped. Each one came from a specific problem, then generalized. They're public because I'd rather argue with smart people about them than guard them.
Every landing page is four stacked decisions - credibility, fit, value, trust - and conversion fails at whichever layer is weakest.
Anywhere you're trying to figure out why a page isn't converting and ‘the copy’ isn't a useful answer.
Context, not tools, is the moat in AI-native services.
Any services or knowledge company trying to use AI without losing its institutional intelligence.
For services companies selling into a concentrated buyer segment, three routes dominate, and they compound differently.
Services GTM into a concentrated buyer segment.
Linear content engines produce output. Loop-driven engines compound.
Any content operation that's been ‘publishing consistently’ without seeing compounding returns.
Generic executive profiles are worse than no profile. Voice extraction beats voice imposition.
Personal brand work for senior leaders, especially in services.
A content engine doesn't have one voice. It has buckets, each with its own protocol.
Any organization publishing across multiple content types from one brand.